By Nick Rose - January 2018
I read recently that peoples priorities when deciding to purchase a vehicle had seen a major shift since the introduction of Connected Services and the progression towards driverless vehicles continues to accelerate, which lead me to think about the shift in trends across Automotive and AutoTech generally.
Consumer opinion has meant that vehicles and computers with connectivity are merging into one to create, what are essentially, powerful smartphones with wheels and seats inside.
We have seen a huge growth in the adoption of technology within the vehicle itself enjoying benefits such as improved connectivity, more tailored cockpits for drivers, increased fuel-efficiency, and driver assistance technologies such as automatic braking cruise control or park-assist type features.
2018 promises to bring further developments across the hybrid, hydro, and electric vehicle landscape as vehicles become a key part of manufacturer plans as well as being able to play a big part in the smart cities of the future.
Improved battery life and the shift in consumer priorities have meant that some vehicles can now collect, store and harvest natural energy sources such as solar and could potentially return that energy back to the grid when the vehicle is not in use in order to literally provide energy to power the owners house for example, which is a very exciting development indeed.
Hyundai recently revealed a hydrogen fuel cell powered vehicle that can fully charge within 5-minutes and can get around 350miles use on a full charge which presents an impressive development in battery life, which has long been a big stumbling block for the widespread acceptance of non-petrol or diesel powered vehicles.
It is imperative that Government and Local Councils continue the rapid adoption of vehicle charging points in order to accelerate the adoption of electric vehicles and we expect to see big market growth for companies providing these types of solutions.
Aside from the above, we would expect to see the introduction of more disruptive technology into various areas of the automotive landscape including retail, manufacturing, and vehicle communication.
Retail: this is an area primed for disruption due to the vast landmass required in order to house such a wide variety of vehicles for automotive dealerships. We would expect to see more Apple Store-like dealerships moving forwards where technology such as augmented reality and video calling could really change the way that people view and, ultimately, purchase vehicles.
Manufacturing: the adoption of more advanced robotics and 3D printable spares are likely to become more widespread moving forwards due to the long-term cost-effectiveness and sheer efficiency of this technology.
Vehicle Comms: we are already familiar with vehicles being able to share information around traffic. Moving forwards, information will be a lot more widespread and thorough as we hurtle towards a world of V2V (vehicle-to-vehicle) communication. This is very similar to WiFi technology and will be a standard feature of every new car in the future.
Clearly all of the above changes as well as others across the Automotive landscape are causing manufacturers, vendors, and suppliers to reshape the expertise within their organisations to prepare for and, in some cases, develop these future technologies and we are proud to have helped many organisations that are already embarking on this journey.
For a conversation or consultation about where we could be advising and helping your business achieve its objectives throughout 2018 and beyond, do not hesitate to get in touch with me on 01908 929 105 or by emailing firstname.lastname@example.org to request a call back.